What are the best practices for generating positive social impact through a business event? 

The objective of this research is to identify the most relevant practices in the context of generating social impact through a business event; it is about understanding what is currently being put in place by different business events in order to create a social impact in the host destination. 

Key findings

• 6 context factors that support the creation of an impact ecosystem

• 15 best practices to ensure the generation of positive social impact through a business event 
• 10 common areas of impact for business events